Campaign & Brand Development, Website Design, Docuseries, Owned & Paid Media
Art Director and creative lead operating across brand strategy, UX/UI, and editorial development
Art Director and creative lead operating across brand strategy, UX/UI, and editorial development
Built around the theme “We Are Amway”, this 360 campaign repositioned a decades-old U.S. consumer brand at a time when awareness and favorability had begun to decline among key audiences.
Results
Within 6 months of our engagement with Amway,
the company saw an upward trend in positive online sentiment.
the company saw an upward trend in positive online sentiment.
206.4M impressions and 37.9M engagements garnered by our 19 ads and 2 paid sponsorships in 2024.
788K website page views, a 66% increase over 2023.
Website
We created weareamway.com to showcase Amway’s science-led innovation and Independent Business Owner stories.
Documentary
We reintroduced Amway through a four-part branded docuseries following Independent Business Owners’ journeys in entrepreneurship, growth, and personal development, highlighting the company’s evolution in the modern economy.
Owned, Earned and Paid Media
We successfully reached target audiences through a multi-channel campaign – Amway Independent Business Owners (IBOs), employees, policymakers, thought leaders and the general public.
Business Insider Key Stats:
26,841 Total Article Views
2,755,704 Total Impressions (103k+ added value)
0:23 Average Time Spent on Article
2,492 Total Clicks (0.04% above average)
2,755,704 Total Impressions (103k+ added value)
0:23 Average Time Spent on Article
2,492 Total Clicks (0.04% above average)